The content of the AFFCO video has caused controversy and some viewers may find the images disturbing.

"It has been written that this video was 'vegetarian' or 'animal rights' inspired etc, which is actually incorrect. Although neither the Skeptics or I have anything against such groups or ideologies, (in fact I applaud their efforts to manifest their feelings towards our animal friends), this song was written purely about some guys who "pack meat" and the video was made in that light - not wanting to cast any aspersions on the workers in the meat trade - but to document the "process" of a sheep's life in contemporary NZ. I guess we got carried away wrapping David d'Ath the singer in glad wrap and baby oil and food colouring - but it was the natural result of a collaborative
effort by those present at the shoot in an upstairs room at my Freemans Bay flat." - Stuart Page. Read The Truth About the Video by Stuart Page