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Propaganda

All the Way With LBJ, 1966

Framegrab from New Zealand's Day With L.B.J.


Pictorial Parade 184: New Zealand's Day With L.B.J., National Film Unit, 1966

President and Mrs Johnson arrive at Ohakea air base for a 24-hour visit, the first ever visit to New Zealand by an American president. The express purpose of the whistle stop tour was to increase NZ troop numbers in Vietnam as a message to the US public that the rest of the freedom-loving world was right behind US foreign policy. It didn't work, fortunately, and NZ's involvement actually decreased after this episode. A good example of blind ideology and rhetoric.

A Boeing 707 touches down at Ohakea Airport. And it’s obvious that the overcast, showery weather has not dampened the enthusiasm of the crowd present to say hello to President and Mrs Johnson, as they start a whirlwind, 24 hour visit to New Zealand. The first President of the United States of America ever to visit this country, he is greeted by the Prime Minister, the Right Honourable Keith Holyoake. The President is challenged and welcomed in the traditional way by a Maori party, specially dressed for the occasion. It was 1942, almost a quarter of a century ago, during the darkest days of World War Two, that Lieutenant Commander Lyndon B. Johnson of the Unites States Navy was last in New Zealand. He still has strong memories of that grim period: [L.B. Johnson speaks:]
"I remember the first thing I did after I landed in Auckland Bay, was to go and buy myself a rain coat. So I went back before I left the United States, and got one I'd worn several years ago. It's a little short now, but I knew I would need it in New Zealand."
In Wellington, a formal welcome by the Governor General, Sir Bernard Ferguson: [B. Ferguson speaks:]
"President Johnson and Mrs Johnson, on behalf of the government and people of New Zealand, I extend to you most warm and friendly greetings. Your visit here marks a memorable occasion. Never before has New Zealand had the privilege of being host to the President of the United States of America and his Lady."

President Johnson expresses his Thanks: (Johnson speaks:]
"Mrs Johnson and I look forward to seeing something of your beautiful country, and to meeting as many of your great people as our time permits. And I would so much like to see some of your countryside, particularly some of your great sheep. I want to tell you in closing that we bring with us, to all the people of New Zealand, from all the people of the United States, the proud affection and the great respect of our people for your people."

The Guard of Honour is formed by officers and men of the Royal New Zealand Infantry Regiment. Then the President and Mrs Johnson meet Cabinet Ministers and member s of the Diplomatic Corps. At the formal reception at Government House that evening, Mrs Johnson wears a sparkling, sleeveless, shift dress of white crepe beneath a long-sleeved jacket which is heavily encrusted with crystals and pearls. Lady Ferguson's dress is of pale, apricot satin.

Next Morning, the President calls at the National War Memorial [Johnson speaks:]
"New Zealand has twice left these beautiful islands to fight not just for themselves, but to fight for the freedom and liberty of all men. Brave beyond measure, they fell at Gallipoli, in the skies over Britain, in Greece, in El Alamein, at Mount Casino, and the jungles of the Pacific. And beneath the lemon squeezer and the berets that were their hallmarks, their strong and confident and brave faces gave heart to their allies, to all of us and finally brought victory for freedom on many battle fields."

Outside the memorial another unscheduled halt to meet the people. Meanwhile Mrs Johnson, who is keenly interested in city beautification, makes a short trip to the Wellington suburb of Kelburn. Here at the Botanical Gardens, she looks at the lilies, begonias and orchids.
The ride back down to the city is made on New Zealand's only remaining cable car. The Presidential couple arrive at the United States Embassy, the residence of the ambassador, Mr Herbert Powell and Mrs Powell, to have their pictures taken by the still photographers - if they can hold their cameras still for long enough. And then President Johnson meets the Leader of the Opposition, Mr Norman Kirk.
At the civic reception, the Mayor, Sir Francis Kitt, escorts the visitors as they move among the people of Wellington. The tumultuous welcome shows how they capture the affections of everyone they meet.
Ignoring formality, protocol, police escorts, security measures, and the official timetable, President Johnson goes out of his way to really meet the folks.
By now it's lunch time, and the crowds are gathered in the grounds of Parliament Buildings, where the President is again met by the Prime Minister, Mr Holyoake. President Johnson exchanges greetings with members of parliament before attending the state Luncheon. The Prime Minister, the Right Honourable Keith Holyoake: [Holyoake speaks]
"We are reminded in the atmosphere that surrounds us today, that the United States of America has given economic and humanitarian aid to the people of South Vietnam - well over two thousand million dollars. And also the magnificent offer, that if and when peace is restored in that part of the world, that the United States is prepared to give at least another thousand million dollars for reconstruction there, in which, the President has said, the North Vietnamese people may participate if they wish. Could anything be more generous?
Mr President, you mentioned yesterday that on many occasions we, the people of New Zealand, the people of the Unites States, have been joined together and engaged together in the defence of freedom. But we also bear a mutual responsibility in the search for peace. I can only say it is my fervent hope and my prayer that at the forthcoming Manilla conference, we may find it possible to open up new avenues toward a lasting solution if the problem of Vietnam."

The Leader of the Opposition, Mr Norman Kirk: [Kirk speaks]
"… sir, there is a very close and friendly association between our two countries. An association that has its genesis in friendship and in understanding. And it is a measure of the mutual understanding between our two countries, as the Prime Minister pointed out, that although there is not always unanimity, friendship remains. And this, I believe, is the essence of democracy. Though all our people may not always agree with everything that is done or proclaimed, I can unhesitatingly affirm that all our people are whole heartedly behind and do support your quest for peace."

The President of the United States, Mr Lyndon Johnson: [Johnson speaks]
"Our two nations are separated by 6000 miles of the blue Pacific Ocean but we're united by historical interests and commitments that we think are far more important in the shaping of our national destinies than in the miles that divide us.
It is tragic that this war, the war of terror and bloodshed, must be fought before Asia can be fully free to wage the other war, the other war against hunger and disease, and the ancient enemies of man. Yet it must. For free men, for responsible men, for men of conscience there just is no acceptable alternative but to resist aggression.
As the struggle continues, we are working with our allies to try to build a foundation of a new Vietnam. We are seeking to bring an end to this vicious war, by asking men to come to the conference table. All men want peace. Some have different ways, some have different methods. Some think that you can do it one way, and some the other. I'm willing to accept any reasonable proposition and consider it that any ally or any adversary may make.
All I want to do is not only to be the POSSESSOR of freedom & liberty, but I want to be the PROTECTOR of it not just for myself but for MANKIND!"

The President pauses for a last look at Wellington before leaving the capital to see something of the countryside and to have a look around a typical New Zealand sheep farm. At Sanson, with Mr Ormond Wilson, owner of the farm, he watches a shearing gang at work and swaps notes and information about his own ranch back in Texas.
And so the cars leave for Ohakea and the president's farewell to New Zealand: [Johnson speaks]
"Your accomplishments are great. Yours is one nation to which less developed Asian, Pacific peoples look for inspiration and guidance. My nation is anxious to work with you in providing that help. Our task for the future, in New Zealand in the United States, yes, all over the world, is a difficult but inspiring one. And that is to allow people and allow nations to grow their own vast limits in freedom."

Discussion Points:

  • The enthusiastic crowd.
  • Johnson was last in New Zealand during the "darkest days" of WW II. This lets the viewer know that Johnson helped play a part in the liberation of the Pacific, that he helped keep New Zealand safe. The idea that if he’s a soldier he must be a good leader was used often – Kennedy and his gun boat etc.
  • Anecdote – Johnson’s ‘amusing’ story about needing a raincoat in New Zealand. Anecdotes are invariably used to establish a friendly rapport with the audience.
  • Emotionally-toned adjectives – "beautiful country", "great people", "great sheep"!?!, "proud affection", "great respect."
  • Use of pronouns – we, your, our.
  • The common touch, like the ‘Royal Walkabout’ – "Ignoring formality, protocol, police escorts, security measures and the official timetable, President Johnson goes out of his way to really meet the folks." He is such a friendly man, we are told, why wouldn’t we want to support him?
  • "Mutual responsibility" – we must work together.
  • Metaphor – "… build a new foundation for Vietnam."
  • Holds his hands together, almost prayer-like, as he says "I am willing …"
  • We have no choice, Johnson tells us – "… there just is no acceptable alternative but to resist aggression."
  • Johnson’s farewell leaves us in no doubt about his feelings (and his motives?). Also notice the structure – your, your, my, our. Nicely done.


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